Search Engine Optimization strategy can split up to two; On page SEO and Off page SEO.  This article will show you how to do things off site to improve your search engine ranking.

For example; article marketing, blog commenting, etc.  Many off page SEO techniques can increase your site traffic and Google ranking in the long-term.  Also, if the site uses the Nofollow tag then you are not going to receive any PR juice from it.

The most important part of Off page SEO is links building.  In my opinion that every link is good link, but some of the links will value more than the others.

For example; if you got a link from a PR 4 site linking to your page that will equal getting a link from 100 different PR 2 sites linking to you(sometime even more).  It’s hard to get links from high PageRank site, it takes works to find and develop.  Here are couple strategies you can use to increase your links building.

Off Pgae SEO – Article Submitting

There are tons of article directory on the web.  People use article directory to share the knowledge information.

If you are trying to promote any ideas or products on your site then you will simply write a post around 500 words and submit to them.  Some of the article directories will allow you to put anchor text in the content, but most of them you will have to pay for the membership.

I would prefer to put the link (link that you want to promote) in the author bio section. So it will place in the end of the article and let people know where the resource coming from.

Article submitting can be really powerful for off page Search Engine Optimization and driving traffic to your site, but it takes time for writing articles.

Off Page SEO – Blog Commenting

In this blog commenting technique, you will need to find high PR and Dofollow relevant blog to comment on.  Simply by using search engine to find relevant blog is easy, but when you try to find high PR and Dofollow can be a little difficult.

Instead looking for them, I would go to some non-relevant site and post comments.  In the bad way is not relevant, but it does help you getting decent links from the high page ranking site.  So be nature to give a good comment and hope the admin likes it.  You have two ways to do comment on a blog and get link back to your site.

First menthol, provide your name, email and website URL on the commenter section.  It will automatically turn your name into an anchor text.

Second menthol, you will manually input keyword anchor text in the comment.  It will help your keyword ranking better.  I always combine these two menthols together for commenting.  My name will links to my homepage and the keyword(s) anchor text will links to the post (the post that I’m trying to promote).

It’s easy right?  Just need to work on it.

Here are the two menthol that will increase your pageranking and traffic.  If you have any other advice about it, please let me know.

This is part 1 for the strategies and I will post the part 2 of How to use OFF page SEO strategies to increase your Page Ranking in a few days.